The Business Mind
The Business Mind, Thailand and South East Asia business talk.
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Trust: The New Performance Indicator for Modern Sales Teams l The Business Mind Ep.77
In Episode 77 of The Business Mind, we explore the transformative power of trust as a key performance indicator for modern sales teams. Despite having top-tier tools and competitive products, many companies face stalled deals and endless negotiations. The root cause? A lack of trust. Trust is shifting from a soft skill to a measurable KPI, fundamentally altering sales dynamics. I delve into how organizations can systematically build trust through insights, social proof, and emotional signals. We discuss trust-driven KPIs like time to second meeting and content engagement, which reveal trust levels and impact sales success. By prioritizing trust, sales cycles shorten, profit margins stabilize, and long-term partnerships flourish. Join me as we redefine sales success through the lens of trust.
5 Metrics Businesses Should Use to Measure Success In 2026 l The Business Mind Ep.76
In Episode 76 of The Business Mind, I explore the five essential metrics that businesses should focus on to measure success in 2026. Moving beyond traditional KPIs, I discuss how the definition of success is evolving from just outcomes to the quality and speed of processes. We delve into cycle time reduction for internal speed, error rate for minimizing hidden costs, lead time as the customer's waiting perception, first response time for immediate confidence, and customer recovery rate for ultimate loyalty. These metrics, when integrated and actively used within your CRM, can transform internal efficiency into a scalable advantage. Join me as I unpack how these metrics can redefine business success and why valuing relationship repair over initial perfection might be the key to true loyalty in the future.
A compilation of Digital Marketing Trends 2026 for business owners l The Business Mind Ep.75
In episode 75 of The Business Mind, we delve into the essential digital marketing trends for 2026 that business owners need to know. As the landscape evolves, it's not about being the fastest mover but the smartest integrator. I explore four critical pillars: consumer polarization, AI integration, data evolution, and the merging of content and commerce. Discover how to navigate the complex needs of trade-down and trade-up consumers, leverage AI for personalized marketing, and maximize first and zero-party data. Learn the importance of a robust MarTech stack and an omni-channel strategy to stay ahead. Join me for insights on preparing your business for the future, ensuring your team is ready to audit AI's role in marketing execution.
The 2025 Global Christmas Market and its Impact on Digital Marketing l The Business Mind Ep.74
In this episode of The Business Mind, I delve into the dynamic shifts shaping the 2025 global Christmas market and their profound impact on digital marketing strategies. As Christmas continues to drive consumer behavior and economic shifts, I explore how brands are adapting to radical digital strategies across the globe. From the cautious, value-driven shoppers in Europe and the US to the rapidly evolving social commerce landscape in Asia, the episode uncovers how AI and social media are redefining marketing. I also highlight key case studies from major brands like Macy's and Puma, showcasing the integration of sophisticated data and genuine customer emotion. Join me as I unpack the trends that are transforming the commercial heartbeat of the holiday season and discover how storytelling and emotional connection are becoming essential for long-term brand loyalty.