The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
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Loyalty Reborn 2026 : AI, Insight, and Emotional Connection l The Business Mind Ep.72
In this episode of The Business Mind, titled "Loyalty Reborn 2026 : AI, Insight, and Emotional Connection," I explore a transformative shift in brand loyalty strategies. We delve into the decline of traditional point systems, revealing that modern consumers prioritize emotional connections over mere transactions. As brands pivot towards fostering genuine relationships, I discuss the emergence of "ethical loyalty" and the importance of aligning with customer values. We also examine how AI is being leveraged to enhance emotional engagement and streamline interactions, enabling brands to anticipate customer needs. Join me as I unpack the Loyalty 5.0 framework, emphasizing how emotional resonance and community-led growth are becoming essential for sustaining loyalty and profitability in today's market.
Master ABM with ICPs, Buyer Personas, Target Accounts, and Buying Groups in HubSpot l The Business Mind Ep.71
In this episode of The Business Mind, we delve into the intricacies of mastering account-based marketing (ABM) using HubSpot. As the old mass marketing strategies fade, precision becomes key. I explore the four foundational pillars critical to ABM success: Ideal Customer Profiles (ICPs), Buyer Personas, Target Accounts, and Buying Groups. Discover how to differentiate between company focus and individual focus, operationalize these strategies, and stop wasting resources on unqualified leads. We discuss the importance of understanding the buying group, managing internal politics, and building consensus among stakeholders. Learn how platforms like HubSpot automate and streamline this process, ensuring your sales team targets the right companies and engages effectively with key decision-makers. Tune in to transform your B2B approach and accelerate your deals by up to 25%.
FAQ : Marketing Trends 2026 that marketers need to know l The Business Mind Ep.70
In this episode of The Business Mind, I delve into the game-changing marketing trends set to redefine the landscape by 2026. The future demands adaptability, with algorithm volatility becoming the new norm. I explore the shift from traditional SEO to Generative Engine Optimization (GEO), where the goal is to become the AI's trusted source. Discover why micro-influencers are eclipsing celebrities in consumer trust and how AI is reshaping marketing roles, freeing up humans for strategic creativity. Join me as I unpack these critical strategies, emphasizing the need for rapid, flexible adaptation to thrive in this evolving digital era.
GEO VS AEO : The Future of Search l The Business Mind Ep.69
In this episode of The Business Mind, I delve into the seismic shift reshaping the digital landscape: the transition from Answer Engine Optimization (AEO) to Generative Engine Optimization (GEO). As we look ahead to 2026, the way consumers find information is being revolutionized by generative AI. I explore the three-stage evolution from traditional SEO to AEO, and now to GEO, where AI synthesizes knowledge from multiple sources to provide comprehensive answers. Discover why the future of search isn't about clicks but about AI trust and mentions. I discuss the strategies businesses need to adopt, emphasizing the importance of maintaining structured content for AEO while building widespread digital authority for GEO. Join me as I unpack how to navigate this new era, where credibility is the most valuable asset in the battle for visibility and consumer trust.