The Business Mind
The Business Mind, Thailand and South East Asia business talk.
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Vocabulary you should know before doing digital marketing l The Business Mind Ep.68
In Episode 68 of The Business Mind, we delve into the essential vocabulary you need to master before diving into digital marketing. Ever felt lost staring at a digital marketing report from platforms like Meta or Google? You're not alone. I break down the complex jargon and key performance indicators (KPIs) that define success on these platforms. Learn the difference between impressions and conversions, and how each platform uniquely measures engagement and user intent. Discover why managing frequency is crucial on Meta, while Google's focus is on quality score and relevance. This episode equips you with strategic insights to optimize your marketing budget effectively, helping you understand where to place your creative efforts for maximum impact. Tune in to transform confusion into clarity and boost your digital marketing prowess.
How to Create a Buyer Persona to Know Your Customers l The Business Mind Ep.67
In this episode of The Business Mind, we dive into the future of customer understanding with Buyer Persona 4.0. Gone are the days of relying solely on basic demographics. I explore how to create a dynamic buyer persona by integrating both quantitative and qualitative data. We discuss the importance of understanding customers' emotional motivators, values, and behaviors, and how to use tools like HubSpot and AI to activate these insights. Discover how combining surveys with focus groups can reveal deep insights into customer needs, allowing for personalized communication that enhances retention and loyalty. Join me as we uncover how to turn qualitative pain points into actionable strategies for long-term success.
Get started with Inbound Marketing with these simple steps l The Business Mind Ep.66
In Episode 66 of The Business Mind, I delve into the practical steps of inbound marketing, transforming theory into a sustainable strategy. This episode is not a beginner's guide but an operational manual that emphasizes the crucial mindset shift needed for success. I explore the importance of building trust through valuable content and highlight key performance indicators like organic traffic and content engagement. The episode outlines four essential steps: defining your ideal customer, collecting and analyzing data, converting contacts into customers, and creating SEO-optimized content. I also discuss the significance of timing in the conversion process and how a strategic, content-first approach can turn strangers into promoters. Join me as we uncover how to align your inbound marketing efforts with long-term goals, ensuring a commitment to building a self-sustaining system.
Inbound Marketing : The 3 Essential Accelerators l The Business Mind Ep.65
In episode 65 of The Business Mind, we explore the transformative power of inbound marketing, focusing on three essential accelerators: education, software, and agency partnerships. I dive into how platforms like HubSpot Academy offer free, structured learning to build foundational knowledge. We discuss the strategic role of integrated software, with HubSpot emerging as a comprehensive tool for managing customer life cycles and enhancing SEO through topic clusters. Finally, we examine the importance of selecting the right inbound marketing agency, emphasizing long-term client retention and ongoing consultation as key indicators of a true strategic partner. Whether you're starting from scratch or looking to scale, this episode offers practical insights to accelerate your inbound marketing journey.