The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
The Business Mind Ep.45 l Thailand Healthcare Consumer Behavior 2025
In this episode of The Business Mind, I delve into the transformative landscape of Thailand's healthcare consumer behavior as we look towards 2025. Health is no longer just about treating illness; it's a proactive lifestyle investment. With insights from recent research, I explore how Thai millennials and Gen Z are reshaping the market, prioritizing health as their top financial commitment. From the rise of functional foods and fitness tech to the booming demand for medical aesthetics, health is now a public identity marker. I also discuss how brands must adapt, using personalized marketing and digital tools to engage consumers effectively. Join me as we uncover how these shifts redefine well-being and what it means for the future of healthcare in Thailand and beyond.
The Business Mind Ep.44 l Winning with AI Search : Five Strategies for Brand Visibility
In this episode of The Business Mind, we delve into the transformative impact of AI on online search and brand visibility. As traditional keyword searches decline, AI-driven models like ChatGPT, Google's Gemini, and Anthropic's Claude are reshaping how users find information. I explore how these changes affect businesses, emphasizing the need for a nuanced, multi-AI strategy. We discuss the evolution from SEO to Language Model Optimization (LMO), highlighting the importance of optimizing content for AI selection. I provide five actionable strategies to enhance brand presence in this new landscape, from analyzing AI search tools to building a strong multichannel presence. We also weigh the pros and cons of allowing AI bots to crawl your content. Join me as we navigate this seismic shift and uncover opportunities for sustainable growth in the AI era.
The Business Mind Ep.43 l The Future of Conversational Commerce in Thailand
In this episode of The Business Mind, we explore the dynamic world of conversational commerce in Thailand. I delve into how advanced AI tools are transforming sales, customer service, and the entire customer experience in a market where messaging apps like Line are integral to daily life. Discover how Thai brands leverage AI to create human-like interactions that are not only responsive but also profitable. We discuss the innovative use of AI in platforms like TikTok Shop and the challenges of adapting voice commerce to the tonal Thai language. Join me as we uncover how cultural nuances, such as the Thai concept of nam jai, are being integrated into AI systems, creating empathetic customer interactions that boost trust and loyalty. This episode offers valuable insights into the power of localizing technology for cultural fit and business growth.
The Business Mind Ep.42 l Navigating Thai Business Culture and Digital Marketing Trends in 2025
In Episode 42 of The Business Mind, I dive into the intricate world of Thai business culture and digital marketing trends set to shape 2025. Thailand offers immense opportunities for foreign entrepreneurs, but success hinges on mastering two key pillars: cultural understanding and digital agility. I explore how tools like Line and TikTok are revolutionizing social commerce, emphasizing the importance of trust, respectful communication, and authentic social proof. We also discuss leveraging AI and CRM systems to personalize customer experiences at scale. Join me as I unpack these insights, offering practical steps to navigate Thailand's dynamic market and build lasting, meaningful connections. Whether you're eyeing the Thai market or other global ventures, this episode provides valuable lessons on balancing innovation with cultural authenticity..png)