The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
The Business Mind Ep.12 l Thailand's Business Landscape in 2025 : Foreign Investors' Outlook
In this episode of The Business Mind, I delve into Thailand's business landscape as we look ahead to 2025 from a foreign investor's perspective. We explore a comprehensive report that highlights both opportunities and challenges within the Thai economy. Key growth sectors include health and wellness, sustainable businesses, and experience-based tourism. However, hurdles such as a slight GDP dip, intense competition from imports, and an aging population pose significant challenges. We discuss the impact of government policies, global economic trends, and the importance of digital transformation and sustainability. Join me as we uncover strategies for navigating Thailand's evolving market and identify long-term opportunities for foreign investors.
The Business Mind Ep.11 l Deep insight into consumer behavior in B2B businesses
In this episode of The Business Mind, I dive deep into the evolving landscape of consumer behavior in B2B businesses. Since the pandemic, the shift to online transactions has been monumental, with B2B online spending skyrocketing by 45%. I explore how understanding these changes can give you a competitive edge. From the importance of personalized marketing, which boosts growth by 60%, to the role of advanced analytics in refining strategies, I cover the critical elements shaping B2B interactions. Learn about the rise of LinkedIn as a key platform, the impact of millennial decision-makers, and the need for engaging, informative content. Join me as I decode these trends and offer actionable insights to help you build stronger relationships and succeed in the digital age.
The Business Mind Ep.10 l Thailand’s MarTech Report 2025
In this episode of The Business Mind, I delve into Thailand's MarTech Report 2025, offering a comprehensive analysis of the evolving marketing technology landscape in Thailand. As businesses increasingly rely on digital tools, understanding the current state and future trends of MarTech is crucial. I explore the significant rise in user satisfaction and the critical role of data, with 92% recognizing its importance. The episode highlights the challenges of user expertise, strategic planning, and tool selection, along with the expected growth in collaboration, content, and advertising tools. Listen to discover how Thai businesses can strategically leverage MarTech for growth and efficiency, and what the future holds for this dynamic sector.
The Business Mind Ep.9 | Social Commerce in Thailand : Why Traditional MarTech is Failing
In this episode of The Business Mind, I explore the intriguing landscape of social commerce in Thailand and why traditional MarTech is struggling to keep up. Thailand leads ASEAN in social commerce, with over 60% of online sales influenced by social media. Platforms like Line and TikTok dominate, leveraging personal networks and live selling to create a unique shopping experience. I delve into the cultural emphasis on trust and personal interaction, which drives the success of chat commerce and AI chatbots. Traditional tools like email marketing falter due to low engagement, highlighting the need for a mobile-first, social-first approach. Discover how global brands must adapt their strategies to thrive in this dynamic market and what lessons can be learned for the future of online retail.