The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
The Business Mind Ep.52 l The Strategic Map to Turn Strangers into Customer
In this episode of The Business Mind, I delve into the strategic map that transforms strangers into loyal customers. With 91% of businesses failing due to a lack of a documented marketing plan, I introduce the Nine Box Framework, a powerful tool to structure your marketing journey. This episode breaks down the three crucial stages: Before, During, and After. Learn how to identify your target market's pain points, craft impactful messages, and select the right media channels. Discover the importance of lead nurturing and sales conversion strategies, and how delivering a world-class experience boosts lifetime value. Finally, I explore how to orchestrate referrals, turning customers into advocates. Join me for this deep dive into building a sustainable, profitable customer base.
The Business Mind Ep.51 l Marketing Automation in Thailand: Scaling Growth with HubSpot
In this episode of The Business Mind, I delve into the vibrant market of Thailand to explore the power of marketing automation with HubSpot. As a digitally savvy nation, Thai consumers spend over five hours daily on their mobile devices, creating a unique landscape for global entrepreneurs. I discuss how automation can cut through digital noise, personalize customer experiences, and build scalable systems that respect Thai culture. Discover the nonlinear Thai customer journey and the importance of platforms like LINE, Facebook, and TikTok. Learn how HubSpot's tools and localized integrations can transform fragmented data into actionable insights, fostering genuine connections and driving growth. Join me as I uncover how businesses can scale with care, adapting strategies to fit Thailand's distinct cultural nuances for sustainable success.
The Business Mind Ep.50 l Decoding Modern Marketing From Strangers to Superfans with Data
In this milestone 50th episode of The Business Mind, I delve into the transformative power of modern marketing, exploring how to turn strangers into superfans using data and technology. We'll navigate the comprehensive customer journey from initial awareness to long-term loyalty, emphasizing the critical role of MarTech at every stage. Discover the strategic three-step framework—before, during, and after—and learn how to harness data for precise audience targeting, personalized engagement, and sustained customer relationships. We'll also explore the dynamic concept of flywheel marketing, which integrates marketing, sales, and service into a continuous growth cycle. Join me as we unpack these insights and explore practical steps to modernize your marketing strategy.
The Business Mind Ep.49 l Social Selling for Success: Engaging Thai B2B and B2C Clients on Local Networks
In this episode of The Business Mind, we delve into the intricacies of social selling in Thailand, focusing on both B2B and B2C strategies. Join me as I explore how global entrepreneurs can thrive by understanding the unique cultural dynamics of the Thai market. It's not just about having a groundbreaking product; it's about building trust and genuine connections on platforms like LINE, Facebook, and TikTok. We'll discuss how emotional connection, authenticity, and cultural awareness are key to engaging Thai clients. Learn how to leverage AI tools and personalized strategies to become a trusted partner, turning transactions into lasting relationships. Whether you're looking to enter or expand in Thailand, this episode offers essential insights for success in this vibrant, mobile-first market.