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Master ABM with ICPs, Buyer Personas, Target Accounts, and Buying Groups in HubSpot l The Business Mind Ep.71

Master ABM with ICPs, Buyer Personas, Target Accounts, and Buying Groups in HubSpot l The Business Mind Ep.71

The Business Mind
E
• 14 min
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In this episode of The Business Mind, we delve into the intricacies of mastering account-based marketing (ABM) using HubSpot. As the old mass marketing strategies fade, precision becomes key. I explore the four foundational pillars critical to ABM success: Ideal Customer Profiles (ICPs), Buyer Personas, Target Accounts, and Buying Groups. Discover how to differentiate between company focus and individual focus, operationalize these strategies, and stop wasting resources on unqualified leads. We discuss the importance of understanding the buying group, managing internal politics, and building consensus among stakeholders. Learn how platforms like HubSpot automate and streamline this process, ensuring your sales team targets the right companies and engages effectively with key decision-makers. Tune in to transform your B2B approach and accelerate your deals by up to 25%.