Vocabulary you should know before doing digital marketing l The Business Mind Ep.68
The Business Mind
In Episode 68 of The Business Mind, we delve into the essential vocabulary you need to master before diving into digital marketing. Ever felt lost staring at a digital marketing report from platforms like Meta or Google? You're not alone. I break down the complex jargon and key performance indicators (KPIs) that define success on these platforms. Learn the difference between impressions and conversions, and how each platform uniquely measures engagement and user intent. Discover why managing frequency is crucial on Meta, while Google's focus is on quality score and relevance. This episode equips you with strategic insights to optimize your marketing budget effectively, helping you understand where to place your creative efforts for maximum impact. Tune in to transform confusion into clarity and boost your digital marketing prowess.
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