How to Create a Buyer Persona to Know Your Customers l The Business Mind Ep.67
The Business Mind
In this episode of The Business Mind, we dive into the future of customer understanding with Buyer Persona 4.0. Gone are the days of relying solely on basic demographics. I explore how to create a dynamic buyer persona by integrating both quantitative and qualitative data. We discuss the importance of understanding customers' emotional motivators, values, and behaviors, and how to use tools like HubSpot and AI to activate these insights. Discover how combining surveys with focus groups can reveal deep insights into customer needs, allowing for personalized communication that enhances retention and loyalty. Join me as we uncover how to turn qualitative pain points into actionable strategies for long-term success.
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