The Business Mind Ep.14 l AI-Powered Personalization within the Thai Market
The Business Mind
In this episode of The Business Mind, I delve into the transformative role of AI-powered personalization within the Thai market. Discover how AI is revolutionizing consumer interactions by moving beyond traditional marketing strategies to deliver hyper-personalized experiences. I explore how platforms like Line and TikTok are central to this shift, enabling businesses to treat each customer uniquely. We'll examine the impact on sectors such as e-commerce and banking, with real-world examples from Thai brands like Central Group and SCB Bank. Additionally, I discuss the challenges posed by data privacy laws and the importance of trust in leveraging AI for personalization. Join me as I uncover how AI-driven strategies are reshaping the business landscape in Thailand, offering insights into future possibilities and the balance between personalization and privacy.
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