The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
Why does knowledge-based content outperform traditional blogs? l The Business Mind Ep.85
In this episode of The Business Mind, I explore the seismic shift from traditional blogs to knowledge-based content. As AI becomes the new gatekeeper, businesses must adapt or risk becoming obsolete. We delve into the concept of zero-click search, where AI delivers direct answers, bypassing traditional web traffic. I discuss how AI values content with information gain, semantic density, and context, challenging the old SEO model. By leveraging CRM data, businesses can create high-value, decision-support content that AI recognizes as authoritative. This episode is a deep dive into transforming from a content publisher to a trusted advisor, ensuring your business remains relevant in the AI-driven landscape. Join me as we unpack these insights and redefine content strategy for the future.
Customer Experience 2026: From Sentiment to Data-Driven Growth l The Business Mind Ep.84
In this episode of The Business Mind, I delve into the evolving landscape of customer experience (CX) as we approach 2026. Once a corporate buzzword, CX is now a crucial driver of business success, shifting from a "nice-to-have" to an essential survival tool. Drawing insights from a comprehensive report, I explore how CX is becoming the new battleground for competitive advantage, emphasizing the importance of a single customer view to break down silos within organizations. We'll discuss how this transformation enables true personalization and measurable results, moving beyond traditional metrics to focus on customer lifetime value and retention. Join me as we uncover why CX is now a CEO-level priority and how businesses can leverage data-driven strategies to thrive in a rapidly changing market.
Personalized Marketing Booms: Data and AI at the Heart of 2026 l The Business Mind Ep.83
In this episode of The Business Mind, I delve into the transformative power of personalized marketing as we approach 2026. Once dismissed as mere buzzwords, personalization and AI have evolved into critical drivers of revenue. I explore the shift from outdated mass marketing to hyper-personalization, where AI acts as a traffic controller, delivering the right content at the right time. However, the journey isn't without hurdles. Data silos pose significant challenges, while the integration of a unified customer platform emerges as essential. I also discuss the importance of empathy in leveraging AI, emphasizing that technology alone won't provide a competitive edge. Instead, it's the depth of human understanding that fuels success. Join me as I uncover how brands can harness AI to enhance customer relationships and drive business results..png)
Co-Intelligence: Navigating the Frontier of Human-AI Partnership l The Business Mind Ep.82
In Episode 82 of The Business Mind, we explore the intriguing world of human-AI collaboration, inspired by Wharton professor Ethan Mollick's insights on Co-Intelligence. Imagine working with an AI that never tires but can confidently fabricate. I delve into Mollick's four rules for effectively partnering with AI: always invite AI to your tasks, remain the human in control, treat AI like a polite collaborator, and remember that today's AI is the least advanced it will ever be. We discuss the shift from generating to curating ideas, emphasizing the Five in Fifty method for maximizing creativity. Join me as we navigate this frontier, learning how to harness AI's potential while staying vigilant about its limitations.