The Business Mind
The Business Mind, Thailand and South East Asia business talk.
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A compilation of Digital Marketing Trends 2026 for business owners l The Business Mind Ep.75
In episode 75 of The Business Mind, we delve into the essential digital marketing trends for 2026 that business owners need to know. As the landscape evolves, it's not about being the fastest mover but the smartest integrator. I explore four critical pillars: consumer polarization, AI integration, data evolution, and the merging of content and commerce. Discover how to navigate the complex needs of trade-down and trade-up consumers, leverage AI for personalized marketing, and maximize first and zero-party data. Learn the importance of a robust MarTech stack and an omni-channel strategy to stay ahead. Join me for insights on preparing your business for the future, ensuring your team is ready to audit AI's role in marketing execution.
The 2025 Global Christmas Market and its Impact on Digital Marketing l The Business Mind Ep.74
In this episode of The Business Mind, I delve into the dynamic shifts shaping the 2025 global Christmas market and their profound impact on digital marketing strategies. As Christmas continues to drive consumer behavior and economic shifts, I explore how brands are adapting to radical digital strategies across the globe. From the cautious, value-driven shoppers in Europe and the US to the rapidly evolving social commerce landscape in Asia, the episode uncovers how AI and social media are redefining marketing. I also highlight key case studies from major brands like Macy's and Puma, showcasing the integration of sophisticated data and genuine customer emotion. Join me as I unpack the trends that are transforming the commercial heartbeat of the holiday season and discover how storytelling and emotional connection are becoming essential for long-term brand loyalty.
How HubSpot and Google Gemini Are Changing the Way Teams Work With AI l The Business Mind Ep.73
In Episode 73 of The Business Mind, I explore how HubSpot and Google Gemini are revolutionizing team workflows with AI. We've all experienced the frustration of workflow friction, where critical information is siloed away, disrupting our focus. This episode dives into how the new HubSpot connector for Google Gemini aims to eliminate these silos, making CRM data accessible directly within Google Workspace. I discuss how this integration transforms AI from a mere content generator into a powerful business tool, enhancing productivity across marketing, sales, and support teams. By enabling seamless access to CRM data, teams can make faster, more informed decisions, reducing the mental tax of context-switching. Join me as I uncover how this integration sets a new standard for AI-driven business intelligence..png)
Loyalty Reborn 2026 : AI, Insight, and Emotional Connection l The Business Mind Ep.72
In this episode of The Business Mind, titled "Loyalty Reborn 2026 : AI, Insight, and Emotional Connection," I explore a transformative shift in brand loyalty strategies. We delve into the decline of traditional point systems, revealing that modern consumers prioritize emotional connections over mere transactions. As brands pivot towards fostering genuine relationships, I discuss the emergence of "ethical loyalty" and the importance of aligning with customer values. We also examine how AI is being leveraged to enhance emotional engagement and streamline interactions, enabling brands to anticipate customer needs. Join me as I unpack the Loyalty 5.0 framework, emphasizing how emotional resonance and community-led growth are becoming essential for sustaining loyalty and profitability in today's market.