The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
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The Business Mind Ep.39 l 5 Keys to Digital Marketing Strategy
In Episode 39 of The Business Mind, I delve into the essential elements of a successful digital marketing strategy. While many jump straight to Facebook or Google ads, I emphasize that these are merely tools. The foundation lies in meticulous planning, guided by five crucial questions. First, identify your true customer beyond initial assumptions. Next, start collecting valuable customer data. Define specific objectives, not just vague sales goals, to establish clear KPIs. Understand your budget to allocate resources efficiently. Lastly, gain a holistic financial view to ensure profit, not just revenue. By answering these questions, you're not just prepared; you're primed to create an effective digital marketing plan that evolves with your business. Tune in to explore these insights and uncover hidden opportunities.
The Business Mind Ep.38 l Smart Spending in Thailand : Foreign Brand Implications
In this episode of The Business Mind, I explore the evolving consumer landscape in Thailand, where traditional brand loyalty is being replaced by a focus on value. We delve into the implications for foreign brands as Thai consumers prioritize high-value, low-cost products, leading to the rise of affordable luxury and premium essentials. Economic pressures, such as a slowing GDP and high household debt, are driving this shift. I discuss strategies for brands to adapt, including delivering perceived premium value at lower costs, leveraging local supply chains, and employing innovative pricing models. We also examine successful case studies like Innisfree and Uniqlo, which have mastered the art of appealing to smart spenders. Join me as we uncover how brands can thrive in this dynamic market by blending affordability with premium offerings and transparent value communication.
The Business Mind Ep.37 l Why Thai Businesses Are Moving from Salesforce to HubSpot
In this episode of The Business Mind, I explore a significant trend in Thailand's CRM landscape: the shift from Salesforce to HubSpot. As digital adoption accelerates, Thai businesses, particularly SMBs, are finding HubSpot's user-friendly, cost-effective, and agile platform a better fit than the globally renowned Salesforce. I delve into the reasons behind this transition, highlighting HubSpot's intuitive interface, lower total cost of ownership, and seamless integration with local channels like LINE. Through real-world examples from logistics, e-commerce, and fintech sectors, I illustrate how HubSpot is transforming CRM strategies in Thailand, offering faster implementation and enhanced lead management. Join me as I uncover what this shift means for businesses and the future of tech adoption globally.
The Business Mind Ep.36 l Strategies for Customer Retention focus on building strong relationships
In Episode 36 of The Business Mind, we delve into the transformative power of customer retention. While businesses often chase new leads, the real goldmine lies in nurturing existing relationships. I explore how retaining customers can boost ROI by 5 to 25 times, reduce costs, and build brand loyalty. We'll uncover strategies like proactive communication, personalized support, and crafting memorable experiences to ignite loyalty. Learn from real-world examples, such as R&G Technologies and Chewy, and discover how to shift from a transactional mindset to one rooted in genuine partnership. Join me as we explore how to turn your customer base into a thriving community that fuels sustainable growth.