The Business Mind
The Business Mind, Thailand and South East Asia business talk.
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Get started with Inbound Marketing with these simple steps l The Business Mind Ep.66
In Episode 66 of The Business Mind, I delve into the practical steps of inbound marketing, transforming theory into a sustainable strategy. This episode is not a beginner's guide but an operational manual that emphasizes the crucial mindset shift needed for success. I explore the importance of building trust through valuable content and highlight key performance indicators like organic traffic and content engagement. The episode outlines four essential steps: defining your ideal customer, collecting and analyzing data, converting contacts into customers, and creating SEO-optimized content. I also discuss the significance of timing in the conversion process and how a strategic, content-first approach can turn strangers into promoters. Join me as we uncover how to align your inbound marketing efforts with long-term goals, ensuring a commitment to building a self-sustaining system.
Inbound Marketing : The 3 Essential Accelerators l The Business Mind Ep.65
In episode 65 of The Business Mind, we explore the transformative power of inbound marketing, focusing on three essential accelerators: education, software, and agency partnerships. I dive into how platforms like HubSpot Academy offer free, structured learning to build foundational knowledge. We discuss the strategic role of integrated software, with HubSpot emerging as a comprehensive tool for managing customer life cycles and enhancing SEO through topic clusters. Finally, we examine the importance of selecting the right inbound marketing agency, emphasizing long-term client retention and ongoing consultation as key indicators of a true strategic partner. Whether you're starting from scratch or looking to scale, this episode offers practical insights to accelerate your inbound marketing journey.
Breeze Assistant: Smarter Mobile Work for Global Entrepreneurs in Thailand l The Business Mind Ep.64
In this episode of The Business Mind, I explore how global entrepreneurs in Thailand can transform their mobile devices into powerful business tools with the Breeze Assistant app. Gone are the days of being tied to a desk; now, your phone is your office. Breeze Assistant, designed for the HubSpot ecosystem, offers cross-platform functionality, providing instant access to crucial business data. Whether you're navigating Bangkok's bustling streets or traveling regionally, this app ensures you're prepared, informed, and ready to make quick decisions. With features like AI-generated summaries, speech-to-text updates, and secure offline access, Breeze Assistant is your command center for thriving in Thailand's dynamic market. Tune in to discover how to stay organized and maintain a competitive edge, all from your mobile device.
Conversion & Voice SEO : The 2025 Shift l The Business Mind Ep.63
In Episode 63 of The Business Mind, titled "Conversion & Voice SEO: The 2025 Shift," I dive into a two-part blueprint for digital marketing success. First, I explore strategies to maximize conversion rates by operationalizing content to turn leads into customers, emphasizing the importance of understanding buyer personas beyond demographics and actively collecting visitor data. Then, I shift focus to the future of search, highlighting the rise of voice search and AI SEO. With consumer behavior rapidly evolving, especially in Thailand, I discuss the necessity of adapting content for conversational long-tail searches and leveraging tools for AI content automation. This episode is a must-listen for businesses aiming to fix their leaky sales funnels and prepare for the impending 2025 search landscape transformation.