The Business Mind
The Business Mind, Thailand and South East Asia business talk.
All Episodes
The Business Mind Ep.54 | Inbound Marketing : How important is it to your business?
In this episode of The Business Mind, I delve into the vital role of inbound marketing in modern business strategies. We explore the stark contrast between traditional outbound marketing, characterized by broad, intrusive tactics, and the more refined inbound approach that focuses on attracting potential customers through valuable content. I break down the four-stage inbound methodology—attract, convert, close, and delight—emphasizing how this systematic process not only reduces acquisition costs but also enhances lead quality. By offering genuine value and fostering trust, businesses can transform strangers into loyal advocates. As we navigate this shift, I challenge listeners to consider where else in their lives they might benefit from adopting a pull strategy over a push approach. Tune in to discover how inbound marketing can revolutionize your business and personal interactions.
The Business Mind Ep.53 | Email Marketing in Thailand : How to Beat Spam and Build Trust
In this episode of The Business Mind, I delve into the intricacies of email marketing in Thailand, a dynamic and mobile-first market. We explore the essential strategies for cutting through the digital noise, emphasizing the importance of cultural sensitivity and mobile-first design. With over 90% of Thai consumers checking emails on smartphones, brands must optimize for mobile to succeed. I discuss the critical role of trust, highlighting how respect, transparency, and value-driven content are vital in building lasting relationships. We also examine the necessity of deep personalization, understanding regional diversity, and the pitfalls of aggressive marketing tactics. Join me as I uncover how patience and thoughtful communication can transform the inbox into a space for genuine customer loyalty in Thailand's fast-growing digital landscape.
The Business Mind Ep.52 l The Strategic Map to Turn Strangers into Customer
In this episode of The Business Mind, I delve into the strategic map that transforms strangers into loyal customers. With 91% of businesses failing due to a lack of a documented marketing plan, I introduce the Nine Box Framework, a powerful tool to structure your marketing journey. This episode breaks down the three crucial stages: Before, During, and After. Learn how to identify your target market's pain points, craft impactful messages, and select the right media channels. Discover the importance of lead nurturing and sales conversion strategies, and how delivering a world-class experience boosts lifetime value. Finally, I explore how to orchestrate referrals, turning customers into advocates. Join me for this deep dive into building a sustainable, profitable customer base.
The Business Mind Ep.51 l Marketing Automation in Thailand: Scaling Growth with HubSpot
In this episode of The Business Mind, I delve into the vibrant market of Thailand to explore the power of marketing automation with HubSpot. As a digitally savvy nation, Thai consumers spend over five hours daily on their mobile devices, creating a unique landscape for global entrepreneurs. I discuss how automation can cut through digital noise, personalize customer experiences, and build scalable systems that respect Thai culture. Discover the nonlinear Thai customer journey and the importance of platforms like LINE, Facebook, and TikTok. Learn how HubSpot's tools and localized integrations can transform fragmented data into actionable insights, fostering genuine connections and driving growth. Join me as I uncover how businesses can scale with care, adapting strategies to fit Thailand's distinct cultural nuances for sustainable success.