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Use AI on the HubSpot Customer Platform to generate real ROI l The Business Mind Ep.81

Use AI on the HubSpot Customer Platform to generate real ROI l The Business Mind Ep.81

The Business Mind
E
• 18 min
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In this episode of The Business Mind, I delve into the critical shift in AI's role within business, exploring how the honeymoon phase of AI is over and the era of ROI reckoning has begun. It's 2026, and businesses are realizing that merely investing in AI tools isn't enough. The key to unlocking real ROI lies in unified data. I discuss how fragmented data structures are the primary barrier to AI success and highlight the importance of a single customer view. Using insights from Deloitte, Snowflake, and HubSpot, I illustrate how unified data can transform sales, marketing, and customer service, leading to significant productivity gains and cost savings. Join me as I explore why the winners in today's business landscape are those with the best data, not just the best AI.