Personalized Marketing Booms: Data and AI at the Heart of 2026 l The Business Mind Ep.83
The Business Mind
In this episode of The Business Mind, I delve into the transformative power of personalized marketing as we approach 2026. Once dismissed as mere buzzwords, personalization and AI have evolved into critical drivers of revenue. I explore the shift from outdated mass marketing to hyper-personalization, where AI acts as a traffic controller, delivering the right content at the right time. However, the journey isn't without hurdles. Data silos pose significant challenges, while the integration of a unified customer platform emerges as essential. I also discuss the importance of empathy in leveraging AI, emphasizing that technology alone won't provide a competitive edge. Instead, it's the depth of human understanding that fuels success. Join me as I uncover how brands can harness AI to enhance customer relationships and drive business results.
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