The Business Mind Ep.53 | Email Marketing in Thailand : How to Beat Spam and Build Trust
The Business Mind
In this episode of The Business Mind, I delve into the intricacies of email marketing in Thailand, a dynamic and mobile-first market. We explore the essential strategies for cutting through the digital noise, emphasizing the importance of cultural sensitivity and mobile-first design. With over 90% of Thai consumers checking emails on smartphones, brands must optimize for mobile to succeed. I discuss the critical role of trust, highlighting how respect, transparency, and value-driven content are vital in building lasting relationships. We also examine the necessity of deep personalization, understanding regional diversity, and the pitfalls of aggressive marketing tactics. Join me as I uncover how patience and thoughtful communication can transform the inbox into a space for genuine customer loyalty in Thailand's fast-growing digital landscape.
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