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The Business Mind Ep.50 l Decoding Modern Marketing From Strangers to Superfans with Data

The Business Mind Ep.50 l Decoding Modern Marketing From Strangers to Superfans with Data

The Business Mind
E
• 11 min
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In this milestone 50th episode of The Business Mind, I delve into the transformative power of modern marketing, exploring how to turn strangers into superfans using data and technology. We'll navigate the comprehensive customer journey from initial awareness to long-term loyalty, emphasizing the critical role of MarTech at every stage. Discover the strategic three-step framework—before, during, and after—and learn how to harness data for precise audience targeting, personalized engagement, and sustained customer relationships. We'll also explore the dynamic concept of flywheel marketing, which integrates marketing, sales, and service into a continuous growth cycle. Join me as we unpack these insights and explore practical steps to modernize your marketing strategy.