Skip to content
Back to all episodes
The Business Mind Ep.22 l MarTech Game Plan for Healthcare & Education

The Business Mind Ep.22 l MarTech Game Plan for Healthcare & Education

The Business Mind
• 23 min
Play episode
In this episode of The Business Mind, I dive into the transformative power of MarTech in healthcare and education. MarTech, or marketing technology, is not just an option but a crucial strategy for sustainable growth in these sectors. Drawing insights from the MarTech Game Plan 2.pdf and Thailand's MarTech Report 2025, I explore how customer expectations are evolving, demanding personalized communication over mass marketing. We discuss the hurdles Thai businesses face, such as knowledge gaps and tool mismatches, and how MarTech can address these issues by enhancing customer understanding, streamlining operations, and enabling real-time, personalized communication. I also highlight successful case studies that showcase the impact of MarTech on growth and customer satisfaction. Join me as we uncover how MarTech is redefining business strategies in healthcare and education.