The Business Mind Ep.19 l Sustainable Marketing in Thailand : The ESG Shift
The Business Mind
In this episode of The Business Mind, I delve into the transformative shift towards sustainable marketing in Thailand, driven by the growing importance of ESG values—environmental, social, and governance. Based on a comprehensive report, we explore how Thai consumers, particularly the younger generations, are pushing for brands to integrate sustainability into their core operations. This shift is not merely a trend but a fundamental change, with over 90% of consumers feeling the direct impact of environmental issues. I discuss how businesses, both large and small, are responding by embedding ESG into their marketing strategies, utilizing technology to demonstrate real, measurable results, and avoiding greenwashing. Join me as we uncover how this ESG focus is reshaping the Thai market and what it means for brands aiming to succeed in this evolving landscape.
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