The Business Mind Ep.31 l How AI Shapes Thai Consumer Decisions
The Business Mind
In this episode of The Business Mind, I explore the profound impact of artificial intelligence on consumer decisions in Thailand. AI acts as an invisible hand, guiding choices through predictive analytics, dynamic pricing, personalized financial services, and programmatic advertising. I delve into how AI-driven predictive analytics allow businesses to anticipate customer needs with remarkable accuracy, transforming marketing strategies and enhancing consumer experiences. Discover how dynamic pricing adapts in real-time to optimize sales and profits, while AI in financial services offers tailored customer experiences. I also examine AI's role in programmatic advertising, ensuring smarter ad spending. Through real-world examples from Shopee Thailand and Krung Thai Bank, I highlight AI's strategic integration across various sectors. Join me as I uncover the multifaceted influence of AI and ponder its potential to shape not just our desires but the future of consumer engagement.
Loading