The Business Mind Ep.26 l Thailand’s B2B MarTech Transformation
The Business Mind
In this episode of The Business Mind, we explore Thailand's B2B MarTech transformation. Join me as I delve into how Thai businesses are shifting from traditional face-to-face interactions to sophisticated digital strategies, driven by the impact of COVID-19 and evolving buyer behavior. Discover how platforms like HubSpot and local giant Line CRM are revolutionizing lead generation, account-based marketing, and AI-powered lead scoring. I'll share real success stories, like an engineering firm doubling its sales leads and an education provider achieving a 70% email open rate. We also discuss challenges like the skills gap and data integration. Whether you're a foreign investor or a potential partner, understanding this MarTech evolution is crucial for navigating Thailand's dynamic B2B landscape.
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