The Business Mind Ep.24 l AI and the New Era of Influencer Marketing in Thailand
The Business Mind
In this episode of The Business Mind, I dive into the transformative role of AI in influencer marketing, with a special focus on Thailand's rapidly evolving digital landscape. We explore how AI is reshaping the way brands connect with audiences by moving beyond traditional metrics like follower counts. AI's data-driven insights help brands find the perfect influencer match, reducing wasted ad spend and boosting campaign effectiveness. We also discuss the rise of virtual influencers, offering brands complete control over messaging, while highlighting ethical considerations. Additionally, AI's ability to predict ROI and provide real-time campaign analysis is revolutionizing marketing strategies. Join me as we uncover how AI is redefining influencer marketing in Thailand and ponder the future of digital influence.
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