The Business Mind Ep.2 l The MarTech Stack That Wins in Thailand
The Business Mind
In this episode of The Business Mind, we explore the MarTech landscape in Thailand, where businesses are navigating a booming digital economy. I delve into the intriguing question: Is less more when it comes to technology? With 43% of Thai businesses using over 10 MarTech tools but only finding value in three, we examine the potential pitfalls of tech overload. Discover the five essential tools driving revenue, including Line Official Account and TikTok Shop, and learn about the low-touch, high-impact strategy transforming Thai brands. I also discuss how businesses can simplify their tech stacks by prioritizing integration and leveraging AI. Join me as we uncover how a focused MarTech stack can lead to greater impact and efficiency.
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