The Business Mind Ep.43 l The Future of Conversational Commerce in Thailand
The Business Mind
In this episode of The Business Mind, we explore the dynamic world of conversational commerce in Thailand. I delve into how advanced AI tools are transforming sales, customer service, and the entire customer experience in a market where messaging apps like Line are integral to daily life. Discover how Thai brands leverage AI to create human-like interactions that are not only responsive but also profitable. We discuss the innovative use of AI in platforms like TikTok Shop and the challenges of adapting voice commerce to the tonal Thai language. Join me as we uncover how cultural nuances, such as the Thai concept of nam jai, are being integrated into AI systems, creating empathetic customer interactions that boost trust and loyalty. This episode offers valuable insights into the power of localizing technology for cultural fit and business growth.
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