The Business Mind Ep.5 l Thailand : The Next Big Market for Marketing Automation
The Business Mind
In this episode of The Business Mind, I explore why Thailand is emerging as a significant market for marketing automation. Despite its digital activity, Thailand shows under 40% adoption of automation, contrasting with Western trends. I delve into the unique challenges and opportunities in this market, highlighting the importance of localization. Key factors include the dominance of the messaging app Line, with over 50 million active users, and the preference for relationship-based marketing. I discuss how businesses can leverage Line and SMS for effective automation, emphasizing conversational AI and the human touch. Join me as I uncover strategies for success in Thailand's evolving digital landscape and consider how these trends might influence global markets.
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