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Loop Marketing : HubSpot’s Framework for Growth in the AI Era The Business Mind Ep.58

Loop Marketing : HubSpot’s Framework for Growth in the AI Era The Business Mind Ep.58

The Business Mind
E
• 11 min
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In this episode of The Business Mind, I dive into HubSpot's innovative loop marketing framework, designed for growth in the AI era. Traditional marketing funnels are becoming obsolete as customer journeys turn circular and attention fragments across platforms. I explore how loop marketing addresses these challenges by blending human creativity with AI efficiency. The framework includes four stages: Express, where brands define their unique voice; Tailor, which uses AI for personalized content; Amplify, focusing on distribution and AI engine optimization; and Evolve, which leverages AI insights for continuous improvement. Discover how businesses can harness AI for scalability while maintaining authentic brand identity. Join me as I unravel the future of marketing in this dynamic landscape.