The Business Mind Ep.15 l Loyalty Programs in Thailand Are Changing
The Business Mind
In this episode of The Business Mind, I explore the evolving landscape of customer loyalty programs in Thailand. Traditional models of collecting points are being replaced by digital-first, experience-driven strategies that cater to the immediate value demands of Thai consumers. We delve into the impact of social commerce and shorter attention spans, which are reshaping how brands engage with customers. Discover how gamification, social loyalty, and seamless integration with platforms like Line are setting new standards. We'll also discuss the rise of subscription-based loyalty and how big names like Shopee and Lazada are leading the charge. Join me as we unravel these shifts and consider what the future holds for loyalty programs in Thailand and beyond.
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