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The Business Mind Ep.21 l Thailand's E-commerce is shifting from Marketplaces to DTC Brands

The Business Mind Ep.21 l Thailand's E-commerce is shifting from Marketplaces to DTC Brands

The Business Mind
E
• 18 min
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In this episode of The Business Mind, I explore a fascinating shift in Thailand's e-commerce landscape from traditional marketplaces to direct-to-consumer (DTC) brands. We delve into why Thai consumers are increasingly valuing trust, authenticity, and personalized experiences over mere convenience. I discuss how social and chat commerce, particularly platforms like Line and TikTok, are revolutionizing the way brands connect with customers. We also examine the strategic advantages for brands, including reduced marketplace fees and the power of first-party data. Whether you're interested in global e-commerce trends or the Thai market specifically, this episode offers valuable insights into the evolving digital commerce landscape.