The Business Mind Ep.8 | MarTech Adoption in Thailand : Hidden Risks for Foreign Businesses
The Business Mind
In this episode of The Business Mind, I explore the burgeoning MarTech landscape in Thailand and the hidden risks foreign businesses may face. As marketing technology tools proliferate, they promise smarter, more personalized marketing strategies. However, foreign companies often encounter pitfalls that can lead to costly mistakes. I delve into the challenges of over-reliance on social media, navigating Thailand's Personal Data Protection Act (PDPA), and the complexities of integrating global MarTech tools with local systems. Additionally, I discuss the dangers of MarTech overload and the importance of a lean, well-integrated tech stack. By understanding these unique challenges and employing strategic solutions, businesses can maximize their marketing efficiency and achieve sustainable growth in the Thai market. Tune in to learn how to navigate this dynamic landscape effectively.
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