The Business Mind Ep.45 l Thailand Healthcare Consumer Behavior 2025
The Business Mind
In this episode of The Business Mind, I delve into the transformative landscape of Thailand's healthcare consumer behavior as we look towards 2025. Health is no longer just about treating illness; it's a proactive lifestyle investment. With insights from recent research, I explore how Thai millennials and Gen Z are reshaping the market, prioritizing health as their top financial commitment. From the rise of functional foods and fitness tech to the booming demand for medical aesthetics, health is now a public identity marker. I also discuss how brands must adapt, using personalized marketing and digital tools to engage consumers effectively. Join me as we uncover how these shifts redefine well-being and what it means for the future of healthcare in Thailand and beyond.
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