The Business Mind Ep.40 l First-Party Data in Thailand : Why HubSpot is a Game-Changer
The Business Mind
In this episode of The Business Mind, I delve into the transformative role of first-party data in Thailand's digital marketing landscape. With the decline of third-party cookies and the stringent PDPA regulations, businesses are pivoting to first-party data as a crucial asset. I explore how platforms like HubSpot are revolutionizing the way Thai businesses collect, manage, and utilize this data to drive growth and build trust. From understanding the unique challenges of the PDPA to leveraging tools for personalized marketing, I highlight real-world examples of Thai companies thriving by embracing these changes. Join me as I uncover how first-party data is not just about compliance but a strategic advantage in Thailand's evolving market.
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