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The Business Mind

aida

11/ 08/ 2025

AIDA 2025 : Evolving from Awareness to the New Conversion Funnel

The AIDA model—Attention, Interest, Desire, Action—has been the backbone of marketing strategy for over a century. In 2025, however, marketing dynamics...

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13/ 06/ 2025

Why AIDA Still Matters in Thailand’s Modern Marketing Landscape

In an era dominated by AI, data-driven personalization, and martech ecosystems, some may question the relevance of traditional models like AIDA. But in...
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