The Business Mind

Thailand’s fast-growing digital economy has led to a surge in demand for CRM platforms that balance power with usability. While Salesforce has long been...

In the age of AI-driven marketing and automation, CRM systems are often touted as the universal answer to customer engagement. But what works in the U.S....

As Thailand tightens its grip on data privacy and as third-party cookies face a global phase-out, first-party data has become the lifeblood of digital...

In Thailand's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a silent architect, reshaping consumer decision-making...

Conversational commerce is no longer just about chatbots. In Thailand, where social media and messaging apps like LINE dominate digital communication,...

Thailand’s B2B MarTech Transformation : Thailand’s B2B landscape is undergoing a silent but significant transformation. While B2C MarTech often steals the...

In Thailand's dynamic digital landscape, influencer marketing has emerged as a pivotal strategy for brands aiming to connect authentically with consumers....

Sustainable Marketing : Thailand's business landscape is evolving rapidly. Beyond digital transformation, one of the most profound shifts is the rising...

Thailand's E-commerce : For years, marketplaces like Shopee, Lazada, and TikTok Shop have dominated Thailand’s e-commerce landscape. However, an...

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

Loyalty Programs have long been a staple of customer retention strategies worldwide. However, traditional points-based systems are losing relevance among...

By 2028, Thailand will become a Super-Aged Society, with 20% of the population aged 60 or older. This demographic shift is reshaping Thailand’s business...

Thailand’s consumer spending behavior is shifting rapidly in response to economic pressures, rising household debt, and increased price awareness. The ...

Thailand's business landscape in 2025 presents both opportunities and challenges for foreign investors. While the country continues to experience steady...

Thailand’s digital marketing landscape has evolved rapidly, and one tool stands out as the undisputed leader in MarTech adoption : LINE. While global...

Thailand has quietly become the number one Social Commerce market in ASEAN, reshaping how brands interact with consumers. While CRM, email marketing, and...

Marketing Automation is rapidly transforming global businesses, yet its adoption in Thailand remains under 40%, despite accelerated digital growth. Unlike...

As Thailand’s digital economy continues to grow, businesses are investing more in Marketing Technology (MarTech) to enhance customer engagement and drive...

MarTech (Marketing Technology) adoption in Thailand is growing rapidly, driven by increasing digitalization and consumer demand for personalized...