The Business Mind

Sustainable Marketing : Thailand's business landscape is evolving rapidly. Beyond digital transformation, one of the most profound shifts is the rising...

Thailand's E-commerce : For years, marketplaces like Shopee, Lazada, and TikTok Shop have dominated Thailand’s e-commerce landscape. However, an...

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

Loyalty Programs have long been a staple of customer retention strategies worldwide. However, traditional points-based systems are losing relevance among...

By 2028, Thailand will become a Super-Aged Society, with 20% of the population aged 60 or older. This demographic shift is reshaping Thailand’s business...

Thailand’s consumer spending behavior is shifting rapidly in response to economic pressures, rising household debt, and increased price awareness. The ...

Thailand's business landscape in 2025 presents both opportunities and challenges for foreign investors. While the country continues to experience steady...

Thailand’s digital marketing landscape has evolved rapidly, and one tool stands out as the undisputed leader in MarTech adoption : LINE. While global...

Thailand has quietly become the number one Social Commerce market in ASEAN, reshaping how brands interact with consumers. While CRM, email marketing, and...

Marketing Automation is rapidly transforming global businesses, yet its adoption in Thailand remains under 40%, despite accelerated digital growth. Unlike...

As Thailand’s digital economy continues to grow, businesses are investing more in Marketing Technology (MarTech) to enhance customer engagement and drive...

MarTech (Marketing Technology) adoption in Thailand is growing rapidly, driven by increasing digitalization and consumer demand for personalized...