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The Business Mind

30/ 06/ 2025

Tracking After-Class Success : KPIs for Education Service Excellence

In the fast-evolving education sector, what happens after the classroom experience is becoming just as critical as the experience itself. Institutions are...

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27/ 06/ 2025

Rethinking Loyalty : Why Post-Graduation Relationships Matter Most

Loyalty Doesn’t Graduate It EvolvesMost loyalty programs are designed to reward existing customers, students currently enrolled in a course, members...

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23/ 06/ 2025

LINE CRM for Admissions : Turn LINE OA into Your Enrollment Hub

Why LINE CRM Is the Missing Link in Admissions Admissions teams in Thailand are under growing pressure to respond faster, personalize communication, and...
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20/ 06/ 2025

Enrollment Growth: How to Use AI and CRM to Boost Student Applications

Why Enrollment Strategies Must Evolve in 2025As competition among educational institutions intensifies, the traditional methods of student recruitment,...

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16/ 06/ 2025

Cracking the Thai marketing funnel : From Awareness to Action

Why Thailand Requires a Different Funnel Strategy When global brands enter Thailand, many assume that the same marketing funnel logic that works in the...
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13/ 06/ 2025

Why AIDA Still Matters in Thailand’s Modern Marketing Landscape

In an era dominated by AI, data-driven personalization, and martech ecosystems, some may question the relevance of traditional models like AIDA. But in...
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09/ 06/ 2025

EdTech Thailand : Why It’s Booming Post-Pandemic

In the post-pandemic era, EdTech Thailand is no longer an emerging trend; it's a transformative force reshaping the entire education landscape. What once...
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06/ 06/ 2025

How HubSpot CRM is Revolutionizing Education Business Growth

In a post-pandemic world, Thailand’s education sector faces a seismic shift. As institutions race to modernize, the adoption of smart technologies isn’t...
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02/ 06/ 2025

AI and Automation to Scale Private Education Businesses in Thailand

In Thailand’s competitive private education sector, institutions are under pressure to deliver personalized experiences, scale enrollment, and optimize...

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30/ 05/ 2025

21 Proven Customer Relationship Strategies for Thai Businesses

In the dynamic Thai marketplace, where customer expectations are rising and digital competition is fierce, businesses must move beyond transactional...

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26/ 05/ 2025

Building Long-Term Brand Loyalty in Thailand : Key Strategies for 2025

In 2025, brand loyalty in Thailand is no longer just a function of repeat purchases. Thai consumers, empowered by social media, abundant choices, and...

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23/ 05/ 2025

Winning Thai Consumers : How CRM Personalization Changes the Game

In a market as culturally rich and behaviorally diverse as Thailand, generic campaigns no longer work. Thai consumers today are digitally savvy,...

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19/ 05/ 2025

5 Sales Closing Techniques for Thai Healthcare & Wellness Businesses

Sales Closing Techniques : Sales in the healthcare and wellness sectors aren’t simply about moving products or services; they involve facilitating deeply...

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16/ 05/ 2025

Thailand Healthcare Consumer Behavior 2025 : Health is the New Wealth.

In 2025, the phrase “Health is the new wealth” takes on new meaning in Thailand. As healthcare evolves from being a reactive necessity to a proactive...

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12/ 05/ 2025

Update : HubSpot's AI Sales and Marketing Tools for Beginners (2025)

Why HubSpot's AI Is a Must-Have for Beginners For startups and businesses preparing their Go-to-Market (GTM) strategies, speed and precision are critical....
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09/ 05/ 2025

LINE OA : The Secret Weapon for Thai SMEs to Boost Sales Rapidly

In Thailand’s mobile-first business landscape, few tools have had as profound an impact on small and medium-sized enterprises (SMEs) as LINE Official...
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05/ 05/ 2025

The Future of Marketing & Sales Automation in Thailand

As Thailand’s digital economy expands, businesses across industries are rethinking how they approach customer engagement, lead generation, and sales...

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02/ 05/ 2025

Thailand’s Lead Generation Shift To HubSpot Inbound Marketing

A s Thailand’s digital economy evolves, traditional lead generation methods like cold calling and mass email marketing are rapidly losing effectiveness....
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28/ 04/ 2025

Why Thai Businesses Are Moving from Salesforce to HubSpot

Thailand’s fast-growing digital economy has led to a surge in demand for CRM platforms that balance power with usability. While Salesforce has long been...

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25/ 04/ 2025

Localization & CRM : Rethinking Customer Engagement in Thailand

In the age of AI-driven marketing and automation, CRM systems are often touted as the universal answer to customer engagement. But what works in the U.S....

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21/ 04/ 2025

First-Party Data in Thailand : Why HubSpot is a Game-Changer

As Thailand tightens its grip on data privacy and as third-party cookies face a global phase-out, first-party data has become the lifeblood of digital...

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18/ 04/ 2025

How AI Shapes Thai Consumer Decisions

In Thailand's rapidly evolving digital landscape, artificial intelligence (AI) has emerged as a silent architect, reshaping consumer decision-making...

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14/ 04/ 2025

The Future of Conversational Commerce in Thailand

Conversational commerce is no longer just about chatbots. In Thailand, where social media and messaging apps like LINE dominate digital communication,...

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11/ 04/ 2025

Thailand’s B2B MarTech Transformation

Thailand’s B2B MarTech Transformation : Thailand’s B2B landscape is undergoing a silent but significant transformation. While B2C MarTech often steals the...

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07/ 04/ 2025

AI and the New Era of Influencer Marketing in Thailand

In Thailand's dynamic digital landscape, influencer marketing has emerged as a pivotal strategy for brands aiming to connect authentically with consumers....

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04/ 04/ 2025

Sustainable Marketing in Thailand : The ESG Shift

Sustainable Marketing : Thailand's business landscape is evolving rapidly. Beyond digital transformation, one of the most profound shifts is the rising...

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07/ 03/ 2025

Thailand's E-commerce is shifting from Marketplaces to DTC Brands

Thailand's E-commerce : For years, marketplaces like Shopee, Lazada, and TikTok Shop have dominated Thailand’s e-commerce landscape. However, an...

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07/ 03/ 2025

AI-Powered Personalization within the Thai Market

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

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07/ 03/ 2025

Loyalty Programs in Thailand Are Changing

Loyalty Programs have long been a staple of customer retention strategies worldwide. However, traditional points-based systems are losing relevance among...

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07/ 03/ 2025

Thailand's Ageing Population and Business Adaptation Strategies

By 2028, Thailand will become a Super-Aged Society, with 20% of the population aged 60 or older. This demographic shift is reshaping Thailand’s business...

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