The Business Mind

In today’s digital landscape, every online platform is rapidly evolving into a commerce platform—one that seamlessly connects platforms, content,...

In 2026, the fastest-growing businesses will not be those that work harder, but those that waste less. Much of this waste is hidden within the daily...

As buyer behavior evolves faster than ever, businesses that still rely on a single sales channel are rapidly losing opportunities. HubSpot clearly...

There is a moment every team eventually reaches. You are in Gmail writing a follow up email, but the details you need are sitting in HubSpot. Or you are...

HubSpot highlights a major shift: decision-making power has fully moved into the hands of buyers. Modern buyers no longer wait for sales reps to explain...

The world of sales has changed dramatically. Buyers no longer begin their research through email or a company website—they start on social media. ...

Account Based Marketing (ABM) and modern Go to Market (GTM) strategies rely on four essential components: the Ideal Customer Profile (ICP), Buyer...

Most business owners are familiar with traditional metrics such as sales figures or general satisfaction indicators like NPS and CSAT. However, HubSpot’s...

Have you noticed that in recent years, the line between selling to “businesses” (B2B) and selling to “consumers” (B2C) has become increasingly blurred?

In 2026, marketing measurement is undergoing a major transformation. Consumers no longer value superficial numbers like impressions or broad reach....

Customer Experience (CX) has become one of the most defining factors of long-term customer loyalty. Delivering a consistently satisfying experience across...

Email marketing today is no longer just about pushing promotions or driving quick sales. It has evolved into a powerful Loyalty Marketing channel—one that...

Modern email marketing tools do far more than just send large volumes of emails. They now come equipped with intelligent features that significantly...

In a climate of economic uncertainty, consumers are clearly adjusting their spending behaviors to safeguard financial stability. For Thai consumers in...

Understanding Thai Consumer Behavior 2026 : Adapting the 3Cs Model – Context · Culture · Commerce

As we approach 2026, Thailand’s consumer landscape is...

You’re probably familiar with the word “Crisis”—something temporary, something that eventually passes. But the business world has changed. We’re now...

Brand Purpose: Why “What Your Brand Stands For” Will Define Success in 2026In an era where good products and services have become the bare minimum,...

In a market as dynamic as Thailand, the ability to foresee what’s next is a competitive advantage no business can afford to ignore. By 2026, structural...

Running a business across borders means work happens everywhere. At the airport, in a taxi, or between client meetings, staying connected to your data is...

From Search to Answers : The Next Chapter of Thai SEOTraditional SEO once centered on keywords and backlinks. But as AI chatbots like ChatGPT, Gemini, and...

When Speed Determines SuccessIn Thailand’s business landscape, closing a deal is rarely a one-step process. It often involves multiple decision-makers —...

From Funnels to Loops : The Thai Shift Toward Sustainable MarketingIn Thailand’s fast-evolving digital economy, customer behavior has become fluid,...

In today’s digital landscape, content drives engagement, lead generation, and revenue growth. Choosing the right CMS platform is a critical strategic...

Thailand’s digital landscape is vibrant and highly competitive. With 85% internet penetration and 65 million social media users (93% of the population),...

In Thailand’s dynamic market, sales teams face the dual challenge of finding quality leads and building genuine relationships. Breeze Prospecting Agent –...

HubSpot’s Standalone Smart CRM is a next-generation platform that brings customer data together, enriches records with AI, and delivers insights that help...

Quantifying ROI in the Thai Business ContextIn Thailand’s fast-growing digital economy, businesses must justify new technology with clear Return on...

Thailand’s Multi-Platform Digital LandscapeThailand’s digital consumers are highly active on multiple platforms. 90.7% of Thai internet users are on...

Customer Service Trends 2025 : Customer Behavior and Expectations in 2025Customer behavior has significantly shifted as we step into 2025. Businesses are...

Loop Marketing is a new framework and playbook introduced by HubSpot to meet the challenges of modern marketing. Built for the AI era, it goes beyond the...