How HubSpot and Google Gemini Are Changing the Way Teams Work With AI

There is a moment every team eventually reaches. You are in Gmail writing a follow up email, but the details you need are sitting in HubSpot. Or you are building a proposal in Docs and want to double-check a company’s history before you hit send. The rhythm breaks, the tab-hopping begins, and the flow is gone.

The new HubSpot connector for Google Gemini exists to solve that exact problem. Instead of switching tools to hunt for CRM data, your HubSpot context simply follows you wherever you use Gemini inside Google Workspace.

This connector represents a shift in how teams can work with AI: fewer silos, less friction, and more useful insights at the exact moment you need them.

Why HubSpot Brought CRM Context Into Gemini

AI is no longer a “future” tool. Marketers, sales reps, and support teams are already using multiple AI assistants throughout the day. The challenge is that these tools often do not understand the business data that truly matters.

When your CRM context is available inside Gemini, the assistant is no longer answering generic questions. It is reacting to your real contact timelines, deal records, and company details, which makes the AI more accurate and more actionable.

What It Feels Like to Use HubSpot Inside Gemini

Once the connector is installed, using HubSpot inside Gemini feels surprisingly effortless. You type @HubSpot, ask for what you want, and Gemini brings the information into your current workspace.

And that unlocks some very real moments of productivity.

How Teams Are Using It in Real Life

A marketer, preparing a nurture campaign, asks:
“@HubSpot show me a list of contacts in the Lead lifecycle stage, and draft a follow up note I can use in HubSpot.”
Gemini produces the list and writes a first draft that feels tailored, not generic.

A sales rep, trying to prioritize deals for the week, asks:
“@HubSpot show me deals closing this month, and write two personalized follow up emails.”
The rep gets a quick snapshot of everything that needs attention.

A support team lead asks:
“@HubSpot show me a list of companies assigned to my team and recommend the next touchpoint.”
Gemini suggests follow ups based on CRM context that would have taken minutes to gather manually.

The connector does not change what teams do. It just removes the friction between knowing something and acting on it.

How It Works Inside Google Workspace

The biggest shift is that Gemini becomes a sidekick across Gmail, Docs, Sheets, and Chat. Any moment you need CRM information, you simply ask for it.

Examples include:

• pulling a contact record while writing an email

• generating a company summary while drafting a proposal

• retrieving a deal list while planning pipeline updates

• creating a segment inside Sheets without touching HubSpot

There is no setup gymnastics. No exporting. No multiple tabs. Just natural language and your HubSpot context where you already are.

Who Can Use the HubSpot Connector for Gemini

The connector is available to all HubSpot customers, across all tiers, as long as they use:

• a paid Google Workspace plan

• Gemini Alpha (enabled by an admin)

• the same email for HubSpot and Workspace

It is read-only for now, but it is a meaningful first step toward making HubSpot’s CRM data more accessible inside AI tools.

Why This Matters for the Future of Work

The real value of AI is not just in generating content. It is in giving people better judgment, better timing, and better information. That only happens when AI understands the business data behind the scenes.

The HubSpot connector for Gemini is not just another integration. It is a new way of working. It reflects a future where your CRM is not a tab you open. It is a layer that travels with you, ready whenever you ask.

Teams move faster when their tools move with them. And now, HubSpot does.

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