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Personalization vs. Segmentation : Winning Thai Customers
Thailand’s digital landscape is vibrant and highly competitive. With 85% internet penetration and 65 million social media users (93% of the population),...
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2025
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2025
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STP Marketing in Thailand : From Segmentation to AI Personalization
What is the STP Marketing Model and Why Does It Still Matter?The STP Marketing Model—Segmentation, Targeting, and Positioning—is one of the most powerful...
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