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Personalization vs. Segmentation : Winning Thai Customers
Thailand’s digital landscape is vibrant and highly competitive. With 85% internet penetration and 65 million social media users (93% of the population),...
20/
10/
2025
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19/
09/
2025
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Risk-Based Personalization in Thailand with CRM & CDP
Personalization Must Come with Risk ManagementMany businesses compete to deliver personalized experiences to customers. Personalization has become the...
04/
08/
2025
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STP Marketing in Thailand : From Segmentation to AI Personalization
What is the STP Marketing Model and Why Does It Still Matter?The STP Marketing Model—Segmentation, Targeting, and Positioning—is one of the most powerful...
07/
03/
2025
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AI-Powered Personalization within the Thai Market
The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...
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