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The Business Mind

personalization

04/ 08/ 2025

STP Marketing in Thailand : From Segmentation to AI Personalization

What is the STP Marketing Model and Why Does It Still Matter?The STP Marketing Model—Segmentation, Targeting, and Positioning—is one of the most powerful...

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07/ 03/ 2025

AI-Powered Personalization within the Thai Market

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

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