HubSpot Product Update: Create Contacts from the Chrome Extension

In sales and marketing, speed matters. That’s why HubSpot continues to release product updates that remove friction from daily workflows. One of the most practical updates in December 2025 is Create Contacts from the HubSpot Chrome Extension — a feature designed to help teams work faster without breaking their flow.

This update addresses a common pain point for sales and marketing teams: switching back and forth between a prospect’s website and the CRM just to create or verify contact records. These small interruptions add up and often slow down prospecting efforts.

What Is “Create Contacts from the Chrome Extension”?

This feature allows users to create new contacts or search for existing ones directly from the HubSpot Chrome Extension while browsing a company’s website.

More importantly, HubSpot automatically:

• Associates the contact with the correct company record
• Keeps all relationship data connected in the CRM
• Reduces manual data entry and human error

The feature is now live globally and available across all HubSpot products and plans.

Why This HubSpot Product Update Matters

Although it may look like a small enhancement, this update delivers meaningful benefits for businesses that rely on HubSpot as their CRM.

1. Maintain Prospecting Momentum

Sales teams can capture contact information the moment they find it — without opening a new tab or leaving the page they’re researching. This keeps prospecting fast, focused, and uninterrupted.

2. Save Time and Reduce Manual Work

By eliminating unnecessary navigation between tools, teams spend less time on admin tasks and more time engaging with potential customers.

3. Cleaner, More Connected Customer Data

Because contacts are automatically linked to company records, your CRM stays organized from the start. This reduces data gaps, duplicate records, and long-term data quality issues.

Real-World Business Use Cases

• B2B sales teams can create contacts instantly while reviewing a prospect’s company website or digital presence.
• Marketing teams can capture lead data during market research or partner discovery without re-entering information later.
• Business owners and managers gain confidence that customer data enters the CRM correctly and consistently, supporting better reporting and decision-making.

Small Feature, Big Impact

This HubSpot Product Update reflects HubSpot’s ongoing focus on real-world workflows. Not every improvement needs to be a major feature launch — sometimes, the most valuable updates are the ones that remove everyday friction.

For businesses that care about high-quality customer data and faster sales execution, Create Contacts from the Chrome Extension is a feature worth adopting immediately.

References: HubSpot. (2025). Create Contacts from the HubSpot Chrome Extension (Product Update). Retrieved from https://app.hubspot.com/l/product-updates/?rollout=281890

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