Ethan Mollick, a professor at Wharton, suggests that the entry fee for the AI age is "three sleepless nights."His insomnia started when he realized a...

Consumer search behavior is changing rapidly.In the past, people visited multiple websites to compare information. Today, many users simply ask AI and...

Over the past few years, consumer search behavior has changed significantly. Instead of starting with Google Search, many people now begin by asking...

Buyer Persona 4.0 goes far beyond basic demographic data. It expands to include behavioral patterns and emotional drivers that influence decision-making....

Many businesses still focus on SEO as simply tweaking keywords or looking for “shortcuts” to rank quickly. While this might deliver short-term results, it...

The KPI Mirage: When “Growth” Isn’t Really GrowthIn startup boardrooms across Bangkok, Chiang Mai, and even Khon Kaen, founders are celebrating new...

What is Zero-Click Search and Why It’s Disrupting Digital Marketing Forever

Digital marketers are facing a new paradigm: search behavior is changing. Gone...