Why the Funnel Fails in the Age of the Loyalty LoopTraditional marketing funnels focus heavily on customer acquisition and stop at the point of purchase....

In today’s competitive digital landscape in Thailand, focusing solely on acquisition is costly. Research shows that acquisition costs 5–7 times more than...

Loyalty Doesn’t Graduate It EvolvesMost loyalty programs are designed to reward existing customers, students currently enrolled in a course, members...

In 2025, brand loyalty in Thailand is no longer just a function of repeat purchases. Thai consumers, empowered by social media, abundant choices, and...

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

Loyalty Programs have long been a staple of customer retention strategies worldwide. However, traditional points-based systems are losing relevance among...