Loyalty Doesn’t Graduate It EvolvesMost loyalty programs are designed to reward existing customers, students currently enrolled in a course, members...

In 2025, brand loyalty in Thailand is no longer just a function of repeat purchases. Thai consumers, empowered by social media, abundant choices, and...

The evolution of AI-powered personalization is reshaping how businesses interact with Thai consumers. While traditional segmentation-based marketing...

Loyalty Programs have long been a staple of customer retention strategies worldwide. However, traditional points-based systems are losing relevance among...