3 AEO Tool Features to Boost Your Brand in AI Answers

In the past, customers used to type queries into search engines and click through websites link by link. Today, a growing number of consumers are turning to AI for instant, summarized answers. This is exactly why Answer Engine Optimization (AEO) has become the new battleground that business owners simply cannot ignore. While the AEO Tool is your ultimate weapon to win this game, many face a classic dilemma: "We know what our Visibility Score is, but we have no idea what to do next to improve it."

The good news is that the AEO Tool has introduced three new recommendation categories to bridge this gap. By turning raw metrics into precise action plans, it eliminates the guesswork and helps you realistically boost your visibility score.

Why This Update Is a ‘Game Changer’ for Business Owners

Knowing your visibility score is just the starting point. What truly matters is closing the gaps where your brand is currently missing. These new features in the AEO Tool translate citation and visibility trends into clear, actionable steps that drive real success.

The system dives deep into three core channels that heavily influence AI responses. Instead of your marketing team guessing where to allocate resources, they get a prioritized list of tasks directly tied to where your brand is currently not being mentioned.

Deep Dive: The 3 New Recommendation Categories in the AEO Tool

When you navigate to the Recommendations tab within the AEO tool, you will discover three new categories designed to drive your business forward:

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1. Social Recommendations

Modern AI engines don't just scan traditional website articles; they love digging through real, conversational user insights on social media platforms. This category focuses on the two primary platforms that shape AI responses the most:

Reddit: The tool identifies and surfaces specific Reddit threads currently cited in AI answers, highlighting perfect opportunities for your brand to engage, comment, or provide valuable insights to build presence.
LinkedIn: Crucial for businesses—especially in B2B. The tool suggests article topics you should write and publish based on subjects your target audience and competitors are being cited for by AI.

2. Video Recommendations

Video has undeniably become the dominant medium, and AI systems are increasingly citing video content—particularly for product queries and how-to questions. This category focuses heavily on YouTube. The tool identifies topics with growing AEO citation trends and recommends specific video topics or Shorts you should create to secure your spot in those AI answers.

3. Outreach Recommendations

Another highly trusted source for AI systems is third-party media outlets, independent reviewers, and affiliate sites (Third-party Publishers & Affiliate Sites). These platforms heavily dictate how AI describes or categorizes your business.

The AEO tool highlights influential publishers and affiliate sites where your brand is currently missing from AI citations. It then suggests partnership and outreach opportunities to help you earn mentions in third-party content that feeds AI responses.

Business-Specific Accuracy, Not Generic Advice

What sets this feature apart from generic internet advice is that these recommendations are not pulled out of thin air. Instead, they are generated directly from your own portal's AEO data.

This means every single recommendation reflects the actual prompts relevant to your business, your direct competitors' data, and the citation trends that truly matter to your brand. This allows business owners to see the big picture and effectively allocate budgets and team hours to high-impact tasks.

Who Has Access to This Feature?

The HubSpot AEO system has made these features available for forward-thinking business owners ready to scale. Access is granted to customers with HubSpot AEO or those utilizing the AEO tool within Marketing Hub Professional and Marketing Hub Enterprise tiers, allowing you to integrate these insights seamlessly into your marketing strategy.

Final Takeaway for Business Owners

As AI search reshapes how customers discover brands, leveraging the AEO Tool's new Social, Video, and Outreach recommendations allows you to stop guessing. It's time to transform simple visibility data into a precise, proactive strategy and ensure your brand is the very first choice AI recommends to your future clients.

References: HubSpot. (2026). New Recommendation Categories in the AEO Tool. Retrieved from https://app.hubspot.com/l/product-updates/?rollout=318931