The world of sales has changed dramatically. Buyers no longer begin their research through email or a company website—they start on social media. ...

Most business owners are familiar with traditional metrics such as sales figures or general satisfaction indicators like NPS and CSAT. However, HubSpot’s...

Have you noticed that in recent years, the line between selling to “businesses” (B2B) and selling to “consumers” (B2C) has become increasingly blurred?

In 2026, marketing measurement is undergoing a major transformation. Consumers no longer value superficial numbers like impressions or broad reach....

Customer Experience (CX) has become one of the most defining factors of long-term customer loyalty. Delivering a consistently satisfying experience across...

Email marketing today is no longer just about pushing promotions or driving quick sales. It has evolved into a powerful Loyalty Marketing channel—one that...

Modern email marketing tools do far more than just send large volumes of emails. They now come equipped with intelligent features that significantly...

In a climate of economic uncertainty, consumers are clearly adjusting their spending behaviors to safeguard financial stability. For Thai consumers in...

Understanding Thai Consumer Behavior 2026 : Adapting the 3Cs Model – Context · Culture · Commerce

As we approach 2026, Thailand’s consumer landscape is...

You’re probably familiar with the word “Crisis”—something temporary, something that eventually passes. But the business world has changed. We’re now...

Brand Purpose: Why “What Your Brand Stands For” Will Define Success in 2026In an era where good products and services have become the bare minimum,...

In a market as dynamic as Thailand, the ability to foresee what’s next is a competitive advantage no business can afford to ignore. By 2026, structural...

When Speed Determines SuccessIn Thailand’s business landscape, closing a deal is rarely a one-step process. It often involves multiple decision-makers —...

Thailand’s digital landscape is vibrant and highly competitive. With 85% internet penetration and 65 million social media users (93% of the population),...

Customer Service Trends 2025 : Customer Behavior and Expectations in 2025Customer behavior has significantly shifted as we step into 2025. Businesses are...

In Thailand’s digital economy, self-service in customer support isn’t optional — it’s a strategic imperative. But not every self-service approach...

In Thailand’s B2B landscape, relationships and timing rule. Sales cycles are often extended by layers of internal review, deference to hierarchy, and...

In Thailand’s fast-evolving business landscape, delivering outstanding customer service is more complex than ever. Companies are grappling with a critical...

The Retention Imperative in Thailand's Digital-First EconomyIn Thailand's hyper-competitive, digital-first landscape, the paradigm of customer service has...

Personalization Must Come with Risk ManagementMany businesses compete to deliver personalized experiences to customers. Personalization has become the...

Buyer Persona 4.0 goes far beyond basic demographic data. It expands to include behavioral patterns and emotional drivers that influence decision-making....

Many businesses still focus on SEO as simply tweaking keywords or looking for “shortcuts” to rank quickly. While this might deliver short-term results, it...

In today’s fiercely competitive market, retaining customers matters more than ever. Not only is acquiring new customers more expensive, but the real value...

Growth hacking is about finding your bottlenecks and relentlessly optimizing them. Pirate Metrics, also known as AAARRR (Awareness, Acquisition,...

Thai Consumer Outreach in 2025Thai consumers are mobile-first, with over 90% checking emails on smartphones. Yet they face constant spam: millions of scam...

Introduction

Thailand offers exciting opportunities for foreign entrepreneurs, but succeeding here involves more than just having a great product or...

It’s rare to come across a CRM that matches the dual demands of accessibility and sophistication, especially one that can scale as your business grows. ...

The AIDA model—Attention, Interest, Desire, Action—has been the backbone of marketing strategy for over a century. In 2025, however, marketing dynamics...