Have you noticed that running discount promotions, buy-one-get-one offers, or point-earning schemes is getting increasingly expensive, yet yielding less...

If we look back at corporate marketing strategies, many of us are familiar with traditional loyalty programs—collecting points, birthday coupons, or...

Have you ever wondered why traditional point-based loyalty systems no longer seem to work as well as they used to? Customers sign up for memberships in...

In an era where a single customer might inquire about a product via LINE OA, stop by a physical store to see it in person, and finally decide to place an...

Most business owners are familiar with traditional metrics such as sales figures or general satisfaction indicators like NPS and CSAT. However, HubSpot’s...

Email marketing today is no longer just about pushing promotions or driving quick sales. It has evolved into a powerful Loyalty Marketing channel—one that...

Why the Funnel Fails in the Age of the Loyalty LoopTraditional marketing funnels focus heavily on customer acquisition and stop at the point of purchase....

In today’s competitive digital landscape in Thailand, focusing solely on acquisition is costly. Research shows that acquisition costs 5–7 times more than...

Loyalty Doesn’t Graduate It EvolvesMost loyalty programs are designed to reward existing customers, students currently enrolled in a course, members...